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Time Tracker's
Marketplace Intelligence Module provides several tools allowing a brand to
better understand the market as a whole and details on the segments they
operate in. The reports in this module include:
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Brand Share Monitor:
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Brand
Share Monitor provides users with the ability to compare their market share
performance versus that of competing brands in order to develop tactical action
plans and a brand strategy. Users of the Brand Share Monitor can compare their
performance to competition based on specific price points, gender, geographical
region, distribution channel and case material.
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Brand Productivity Monitor:
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Brand
Productivity Monitor provides users with the ability to compare their
productivity performance versus that of competing brands in order to develop
tactical action plans and a brand strategy. Users of the Brand Productivity
Monitor can compare their performance to competition based on specific price
points, gender and geographical region.
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